Privacy and Data Protection Policy (GDPR)
GDPR
Privacy and Data Protection Policy
Introduction
Reveal Wallpapper (Färggrossen AB) values your privacy and strives to protect personal data responsibly. This policy describes how we collect, use, and protect your personal data in accordance with applicable legislation, including the EU General Data Protection Regulation (GDPR).
Privacy Policy
Reveal Wallpapper c/o Färggrossen AB, Tegelvägen 2, 382 37 Nybro, corporate identity number 5596278-2887, is the data controller and is strongly committed to protecting your personal privacy. This policy describes how we collect, use, and protect your personal data.
We also explain your rights and how you can exercise them. If you have any questions, please feel free to contact us by phone at 0481-485 80 or by e-mail at info@farggrossen.nu
By using our products and services, you agree to this policy and to our processing of your personal data in accordance with it. We recommend that you read the policy carefully before using our services.
What information do we collect?
Information you provide to us:
You can provide us with information directly or indirectly, for example when you make a purchase, contact us, or use our services. Examples of information we collect include:
- Name, address, e-mail address, and phone number.
- Billing and delivery address.
- Payment information.
Information we collect automatically:
When you use our services, we may collect:
- Device information, including IP address, browser settings, and time zone.
- Information about how you interact with our services, such as click history and response times.
- Geographic information.
Why do we process your personal data?
We process your personal data in order to:
- Fulfill purchases and deliveries. This includes managing orders, payments, and deliveries. (Legal basis: Performance of contract.)
- Provide customer service and support. We handle cases, questions, and complaints. (Legal basis: Legitimate interest.)
- Marketing and offers. We may use your data to send offers and information about our products. You can always unsubscribe from this. (Legal basis: Consent or legitimate interest.)
- Develop and improve services and products. We analyze data to develop our services and improve the customer experience. (Legal basis: Legitimate interest.)
- Prevent abuse and comply with the law. We process data to prevent fraud and comply with legal requirements. (Legal basis: Legal obligation and legitimate interest.)
Sharing of information
We only share your data with selected third parties to be able to provide our services:
- IT providers: For example, for the operation of our systems and databases.
- Shipping companies: For delivery of ordered goods.
- Payment providers: For handling payments.
- Authorities: In case of legal requirements, for example in criminal investigations.
We always take appropriate technical and organizational measures to protect your data.
How long do we store your data?
We retain your information for as long as necessary for the purposes for which we collect it, or for as long as required by law (e.g., the Swedish Accounting Act's requirement for storage for seven years).
Your rights
You have several rights regarding how we handle your personal data:
- Right of access: You can request a copy of your personal data.
- Right to rectification: You can request that we correct inaccurate or incomplete data.
- Right to erasure: Under certain circumstances, you can request that we erase your data.
- Right to data portability: You can request to receive your data in a structured format.
- Right to object: You can object to our processing of your personal data for certain purposes, such as direct marketing.
To exercise your rights, contact us at info@farggrossen.nu
Email and SMS Marketing via Klaviyo
We use Klaviyo as our platform for email and SMS marketing. When you subscribe to our newsletter, SMS mailings, or otherwise consent to receive marketing from us (e.g., at checkout during a purchase), we process your personal data for the purpose of sending you relevant campaigns, product recommendations, and news via email or SMS.
What personal data is processed:
• Name
• Email address
• Phone number
• Purchase history
• Website behavior (e.g., page views, clicks, and conversions if you have approved this via cookies)
• Technical data such as IP address, browser type, and device
Why we process the data:
• To send newsletters, campaigns, and personalized offers via email and/or SMS
• To customize content and product recommendations
• To analyze the results of our mailings
• To improve the customer experience and our communication
Legal basis:
Processing is carried out with your explicit consent in accordance with Article 6.1(a) of the GDPR. You can withdraw your consent at any time by clicking the unsubscribe link in our emails, SMS, or by contacting us (see contact details below).
Third-party provider:
We use Klaviyo Inc, based in the USA, as our data processor. Klaviyo processes your data on our behalf and in accordance with applicable data protection legislation. The transfer of personal data to a third country (USA) is carried out under standard contractual clauses (SCC) approved by the EU Commission.
Read more about Klaviyo's data protection:
https://www.klaviyo.com/legal/privacy-policy
Retention period:
We store your data for marketing purposes as long as you wish to receive our mailings or until you withdraw your consent. After this, the data is deleted or anonymized within a reasonable time, but no later than within 24 months.
Cookies
We use cookies to improve your experience of our website. More information about our use of cookies can be found on our website.
Contact us
Färggrossen AB is responsible for the processing of your personal data.
Company details:
- Name: Färggrossen AB
- Address: Tegelvägen 2, 382 37 Nybro
- Corporate identity number: 556278-2887
- Phone: 0481-485 80
- Email: info@farggrossen.nu
This policy was last updated on August 8, 2025.